Plan a night out Why? Studies published in The Journal of Neuroscience show that novel settings result in a rush of dopamine (a pleasure hormone that increases attraction) reduces stress and boosts your mood. But the onus of organising the date is on you: Studies at Santa Clara University, California, have shown that over 75 per cent of women expect you to make the plans. Get it right Ensure that you never pick a dud venue (log onto littleblackbook.com) without resorting to the same tired old bistro by signing up for the free event guide. Just key in deal breakers such as "cuisine type" (zomato.com) or "movie genre" (bookmyshow. com) with the location of course, and you will be surprised to see the zillion options that show up.
Make her a mix "TAPE"
Why? Psychologists from Stanford University in California found that the gifts that require thought are the ones most appreciated. Get it right Get all the results of a mix CD without spending hours trawling through your music collection with the free iPod Genius application (apple. com/itunes). Pick a song and Genius scours your music files for similar songs and instantly creates a playlist which can then be burned to CD. Out of touch with music? Genius will suggest songs you should buy. If you're stuck for a genre, consider this: University of Leicester psychologists have discovered that hip-hop fans have more sex.
Help her de-stress after work
Why? "Women feel stress more acutely than men but an oxytocin rush, caused by close physical contact, neutralises the stress hormone cortisol in women, " says sex therapist Dr Ian Kerner, author of She Comes First. Get it right Don't bother-if executed properly this is the most time-efficient way of managing her needs. After studying over 2,000 women using a self-developed scale, University of Washington researchers found that a single hug lasting 20 seconds scored four brownie points with women (ignoring her scored -4 and flowers scored +2). "Men are task-focused so turn this into a game and you'll give yourself a rush of testosterone and the reward chemical dopamine which will make you happier," says Dr John Gray, author of When Mars And Venus Collide. "Aim to hug her once as soon as you wake up and again right before you leave the house, then you are already 50 per cent there. Another trick-as soon as you arrive home give her a hug, then when she pulls away from you, playfully pull her back into another hug. You'll get twice as many points for this move," he adds.
Why? Eating alfresco will boost her mood and sex drive. Boston State Hospital studies in the US found summer sunshine raises (both your) testosterone levels by 120 per cent. "Sunlight also stimulates the body rhythm-regulating pineal gland, which makes her more relaxed and up for sex," says Kerner. "Plus all women are subconsciously looking for a provider. Food shows you are making an investment of your time."
Get it right
Get a pre-packed picnic bag with glasses, cutlery and cloth in a traditional wicker hamper to tap into those romantic ideals she's been sociologically spoon-fed. Make sure you pack the sex-drive boosting dark chocolate, cheese, wine and ham. "Cheese contains tyrosine which makes the sexual stimulants dopamine and norepinephrine," says, Michael Albertson, author of Temptations: Igniting the Pleasure and Power of Aphrodisiacs. "Wine increases the body's output of libidoenhancing dopamine, and chocolate has L-arginine which increases bloodflow to the genitals."